Sales Strategies for Foreign Markets


The hearts of marketing are customer, competitor, and marketing budget. The 3 hearts are the key to formulate the sales strategy. International sales are therefore not quite different from domestic sales. Sales Strategies for foreign markets that are recommended include:

1.) Market share

Target customers must be offered better things than competitors with clear and concise communication. More importantly, the communication needs the right channels such as online sales - Amazon or E-bay for retailing, Alibaba for wholesaling. Moreover, you should have a variety of ways to allow customers to communicate with you more conveniently.

2.) Seasonality

Use purchase history to analyze customer buying behavior to determine the suitable period for presentation.

3.) Competitive Strategies

Explore how competitors trade with our customers to know and overcome them.

4.) Product Strategies

Maintain the quality of popular products and design new products regularly to present products to each customer.

5.) Branding

Focus on creating a brand name for uniqueness, indicating the quality of the product.

6.) Pricing

Analyze the original prices of the customer and calculate possible prices by focusing on creating high-price-high-quality, including differentiating from competitors and determining acceptable prices in the case that customers bargain.

7.) Distribution of Product / Coverage Strategies

Penetrate all customer markets. Look for information from the Department of International Trade Promotion (call 1169) which has staff and expert advisors in charge to provide in-depth information and trade news, including embassies, associations, clubs, etc. that can advise you.

8.) Promotion

Create promotions to stimulate purchases, analyze the top 3 bestselling products, and recommend customers to increase sales.

9.) Answering customer arguments

Collect weekly customer questions to analyze issues that customers often ask. Prepare information for answering customer arguments on various issues to respond to customers quickly and to the point. These cause customers to have confidence in the product and salesperson.

10.) Message

Communicate consistently with customers to send a message on company information, product promotions, and various knowledge that customers are interested. These messages should be monthly basis. Besides, response rate and issues should be summarized. 

11.) Advertising media

Make sales documents / sales media, deliver both hard copy and e-copy, create website, and advertise in export journals.

12.) Exhibition

Attend exhibition to find new customers, recommend new products, and meet existing customers.

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