The hearts of marketing are customer, competitor, and marketing budget. The 3 hearts are the key to formulate the sales strategy. International sales are therefore not quite different from domestic sales. Sales Strategies for foreign markets that are recommended include:
1.) Market share
Target customers must be offered better things than competitors with clear and concise communication. More importantly, the communication needs the right channels such as online sales - Amazon or E-bay for retailing, Alibaba for wholesaling. Moreover, you should have a variety of ways to allow customers to communicate with you more conveniently.
2.) Seasonality
Use purchase history to analyze customer buying behavior to determine the suitable period for presentation.
3.) Competitive Strategies
Explore how competitors trade with our customers to know and overcome them.
4.) Product Strategies
Maintain the quality of popular products and design new products regularly to present products to each customer.
5.) Branding
Focus on creating a brand name for uniqueness, indicating the quality of the product.
6.) Pricing
Analyze the original prices of the customer and calculate possible prices by focusing on creating high-price-high-quality, including differentiating from competitors and determining acceptable prices in the case that customers bargain.
7.) Distribution of Product / Coverage Strategies
Penetrate all customer markets. Look for information from the Department of International Trade Promotion (call 1169) which has staff and expert advisors in charge to provide in-depth information and trade news, including embassies, associations, clubs, etc. that can advise you.
8.) Promotion
Create promotions to stimulate purchases, analyze the top 3 bestselling products, and recommend customers to increase sales.
9.) Answering customer arguments
Collect weekly customer questions to analyze issues that customers often ask. Prepare information for answering customer arguments on various issues to respond to customers quickly and to the point. These cause customers to have confidence in the product and salesperson.
10.) Message
Communicate consistently with customers to send a message on company information, product promotions, and various knowledge that customers are interested. These messages should be monthly basis. Besides, response rate and issues should be summarized.
11.) Advertising media
Make sales documents / sales media, deliver both hard copy and e-copy, create website, and advertise in export journals.
12.) Exhibition
Attend exhibition to find new customers, recommend new products, and meet existing customers.
Counter: 2791
When it comes to build a website. Many entrepreneurs may be worried, it is because to create a new website is a time-consuming process, high cost and also have to plan a strategy for the website a lot. The problems happened, have led developers to create a successful program in order to make the website easier and more convenient. Even you do not have website knowledge, it still can be done.
Nowadays, storytelling is very important because it helps customers to have a feeling of joining us. It also builds credibility and trust from customers. Therefore, if we practice telling story skill that are related to the brand or the inspiration to build our brand, it will come out well to the customer's mind.