Strategies for selling in foreign markets


The cores of marketing are the customer, the competitor, and the marketing budget. These 3 cores are the key to the sales strategy. International sales are therefore not much different from domestic sales. The recommended strategies for selling in foreign markets including:


1.) Take the Market share (Market share).

Offering better things than competitors. With clear and concise communication that is targeted to the target group. More importantly, we must communicate through the right channels such as online sales. Retailers should also put products on Amazon or E-bay. Wholesalers are also put their products on Alibaba, and you should have a variety of channels to allow customers to communicate with you more conveniently.


2.) Competitors analysis (Competitive Strategies)

Explore how competitors compete with our customers. One who knows the enemy and knows himself will not be in danger in a hundred battles.


3.) Create product diversity (Product Strategies)

Maintain the quality of bestselling products. Design new products regularly to present products to each customer.


4.) Create corporate branding (Branding).

Focus on creating a brand name. The brand is an identity, indicating the quality of the product.

5.) Price strategy that attracts customers (Pricing).

Analyze the original price of the customer. Calculate possible prices. Focusing on high pricing with high-quality that differs from competitors. Set the sales price as well as setting a reasonable price in case of bargaining.

6.) Distribution of products and market coverage (Distribution of Product / Coverage Strategies).

Penetrate all customer markets.. Looking for information from the Department of International Trade Promotion, call 1169. There will be staff in charge to provide in-depth information and trade news and there are expert advisors. There are also embassies, associations, clubs, etc. that can advise you.


7.) Marketing promotion (Promotion).

Create promotions to stimulate purchases. Analyze the top 3 bestselling products, recommend customers to increase sales.


8.) Answering customer arguments.

Collect weekly customer questions to analyze issues that customers often ask. Prepare information for answering customer arguments on various issues. To quick response to customers and hit to the point, causing customers to have confidence in the product and salesperson.


9.) Sending messages to customers (Message).

Continuously and consistently communicate with customers, including company information. product promotions, various knowledge that customers are interested in. That message may ship monthly, then summarize the points and number of customers that responded.


10.) Use of advertising media.

Create sales documents/sales media. Delivery of hard copy and e-copy sales media and creating a website. Publishing on the media such as on the export journal


11.) Exhibition.

Attend trade shows to find new customers, recommend new products, and meet existing customers.


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