Nowadays, storytelling is very important because it helps customers to have a feeling of joining us. It also builds credibility and trust from customers. Therefore, if we practice telling story skill that are related to the brand or the inspiration to build our brand, it will come out well to the customer's mind.
What is a storytelling?
Storytelling is about creating a brand story. Why does your business exist and what can your business help with? Storytelling has become a strategy of communication part that shows customers the uniqueness of our brand. With a unique storytelling approach, it will also assist to add more interesting and memorable. Looking for differences that will be a strength for the brand is a matter for business owners to come up with strategies to tie up their target audience. Many people still don't know how important Storytelling is. Today we're going to let you know at the same time.
Storytelling begins with three elements: the main character, actions and conclusion(s). You can use it for any kind of storytelling, including writing a good movie plot. It's just that we write Storytelling for business. By Storytelling Writing Structure What is there? Today we are going to take everyone to learn at the same time.
Main character is the person who is relevant to the story that we are writing to tells different stories. In the course of the story, it can be either a tangible character or an intangible character. The personality (Character) in the story must attract the audience. and can deliver what customers expect.
The whole storyline has various sequences of events. By bringing together characters and situations to blend in. To connect to the reader to visualize or imagine accordingly. By creating a good story, the center should be centered on conflicts or problems. In order to make the character overcome that obstacle. If the plot is good, the timing is good, the story will be interesting and compelling to follow.
The conclusion of the story doesn't always have to end with a happy story.
However, it must create certain actions or results that customer want, such as purchasing goods, making inquiries or calling in consultations that are not just about creating awareness.
So how is it brand storytelling important in online marketing?
As the online world there are many competitors in online marketing continuously and the number is increasing every day from people around the world. As a result, our business has to adapt to creating content to deal with similar business competitors online. This way you will create content that stands out from your competitors online. It's about creating a brand story that is unique, interesting, and different, using easy-to-understand storytelling and sharing your experiences. Problems and how to cope the success and value of your product/brand that nowhere else can be like you.
When we use stories to communicate brands with customers, we're able to communicate our products to our customers. In general, brand communication with clients is solely trading communication. Nowadays, brands share their experiences with customers or what the brand can do to solve problems for their customers. As a result, customers have more confidence and engagement with the brand. This result is changing the group of customers who purchase goods or services to a customer group that supports the brand and re-purchase the goods and services.
Making the customer aware of empathy, whether it is service or production. In addition to affecting the brand image, it also makes customers have a positive attitude towards the brand and want to continue to support the brand. For example, customers buy products of your brand. You have contributed a portion of the proceeds to help children who lack school supplies.
จะเห็นได้ว่าการสร้าง Storytelling นั้นก็คือการสร้างเรื่องราวให้เกิดความประทับใจหรือการมีส่วนร่วม ที่ทำให้เกิดความผูกพันทางอารมณ์ ที่ไม่ใช่แค่การนำเสนอในรูปแบบของวีดิโอเพียงอย่างเดียว แต่ยังสามารถนำมาสร้างเรื่องราวต่างๆผ่านการเขียนบล็อค เว็บไซต์ และอีกหลายๆรูปแบบ ที่สุดแล้วก็คือเรื่องที่นำเสนอนั้นต้องเป็นเรื่องจริงที่ผ่านการเจียระไนมา หรือคัดสรรมาอย่างดีที่สุด
As you can see, storytelling is about creating an impression or engaging story. That is not just a presentation in the form of a video only. But it can also be used to create stories through blogging, websites, and many other forms. Ultimately, the story presented must be true, grinding or the best selected.