Adapting to the AI Era

17/04/2024

     In an era where technology and artificial intelligence (AI) are increasingly playing vital roles in business and industries, adapting and learning to keep pace with rapidly changing environments is crucial. This article discusses perspectives from both business owners leveraging AI for business benefits and employees affected by its implementation, including strategies for preparing to adapt to the AI era.

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Business Owners' Perspective on Leveraging AI for Business Benefits

Enhancing Efficiency and Cost Reduction with AI:

  • Many business owners see AI as a tool to enhance efficiency and reduce costs in business operations, particularly in data management, deep data analysis, and decision-making.
  • For example, companies like Shopee use AI to analyze customer behavior accurately, improving product recommendations and responsiveness to customer needs, resulting in increased sales.

Creating Positive Customer Experiences with AI:

  • Some business owners utilize AI to create better customer experiences, such as using chatbots to answer questions and provide guidance to customers 24/7.
  • For instance, KBank utilizes AI to develop "Kasikorn Ai," a chatbot that swiftly and efficiently responds to customer inquiries and provides guidance.


Employees' Perspective on the Impact of AI Implementation

Concerns about AI Replacement:

  • Many employees worry about being replaced by AI and losing their jobs. For example, in manufacturing industries, employees in repetitive roles are at high risk of being replaced by AI and automated robots.

Adapting and Developing New Skills:

  • To cope with these changes, employees need to adapt and develop new skills aligned with the demands of the labor market, such as data analysis, design, and creative thinking, skills that AI cannot yet fully replicate.

 

Learning to Adapt to the AI Era is Essential for both Business Owners and Employees

     Business owners must recognize the benefits of AI and utilize it intelligently to enhance efficiency and create positive customer experiences. Meanwhile, employees must adapt and develop new skills to work effectively alongside AI. Collaboration and readiness between business owners and employees will facilitate smooth adaptation to the changes brought about by the AI era.
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